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Tuesday, June 14, 2011

The Importance of the Google +1 Button

Why the Google +1 Button is Important to You

Google is experimenting with a new way to improve your browsing experience yet again, this time through a button it calls the +1 button. You've already seen something like it for Facebook and Twitter. Google is now bringing the power of social networking to the world of search engine optimization. Google will use +1 ratings to determine how your website compares to other sites on the internet.

The +1 button requires users to sign in to a Google account. They then are asked to "Join this experiment." This is supposed to automatically add a new +1 button to your browser. When you search for something you love on, you are supposed to be able to click on the button and "make your mark on the web."

Because the button is still in development, it may not show up in your browser immediately. You also have to sign in to Google on each browser you use as the button is browser specific. If you sign out of Google, the +1 button won't work.

Here's the reason you want to encourage your customers to use the +1 button. Google is tracking which pages on the web are getting attention. Google is giving more power to browsers to say what they consider valuable information.

You can make it easier for your customers to use the +1 button. Instead of waiting for word to get out there, you can add the button to every page on your site. The advantage of doing this is the fact that Google may crawl or re-crawl any page that gets a +1 click. With Google, relevance is everything and having your pages crawled enhances relevance for the keywords that sent visitors to your site.

If you are running a Google Adwords campaign, putting that button on your site will help your ads as well. Google will add the +1 button to your search ads. That increases the chances that your page get a +1 click.

Another plus for you is the fact that when you are signed into your Google you have access to +1 annotations your Google contacts make on YouTube. This could prove useful information!
While there is no guarantee that your visitors will use the +1 button, you should still consider adding it to your website. The Facebook "like" and the Twitter "tweet" buttons get clicks every day. If this +1 button takes off as well, it will help your Google page rank if you are using it.

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